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Bárbara Ferrer es responsable de Lean & Green, el proyecto europeo para la descarbonización de la logística liderado en España por AECOC y que actualmente acompaña a cerca de un centenar de empresas en sus acciones para reducir sus emisiones de Gases de Efecto Invernadero. Ferrer cuenta con más de 25 años de trayectoria en empresas líderes del sector del gran consumo y es experta en el desarrollo de estrategias de sostenibilidad medibles y verificables.